Direct Thermal Labels

Direct thermal labels are labels that use a chemically treated, heat-sensitive media to imprint information. No ribbon, ink or toner required.

Thermal label rolls work by using heat to cause the image to appear directly on the heat-sensitive label.

A primary advantage of direct thermal labels is the speed at which thermal printers can print labels compared to other print methods. Other benefits include sharp images that are easy to scan and low maintenance costs. Direct thermal printing offers less downtime and more uptime than different types of printing. Plus, direct thermal printers are more durable than dot matrix or laser printers.

The primary advantage of direct thermal labels is their simplicity and cost-effectiveness. Direct thermal printers are generally more affordable and compact, making them a space-saving solution. They’re also convenient for mobile applications as they don’t require additional supplies like ink, toner, or ribbons. However, these labels are less durable than other types, with a shorter lifespan and sensitivity to environmental factors like heat and light. This makes them ideal for short-term applications, such as labeling perishable goods in bakeries, delis, convenience stores, or for shipping and event tickets.

While our in-stock direct thermal label options are not waterproof, these can be custom ordered to be waterproof. Order minimums apply.

You must use a direct thermal printer to print a thermal label roll.

Direct thermal labels are compatible with a wide range of label software. Contact our team to see if your software is compatible.

You should store thermal label rolls at room temperature in an environment that’s free from moisture, light and chemicals.

Direct thermal labels last about six months, making them ideal for numerous short-term applications, like pick tickets and labels for perishable goods.

Our in-stock direct thermal labels feature permanent adhesive and aren’t meant to be removed. Contact us today for a custom quote on removable direct thermal labels. Order minimums apply.

Direct thermal label printers don’t require a ribbon. They use heat to print directly onto the label.

No. Direct thermal labels are best suited for indoor use.

Unsure if your label is direct thermal or thermal transfer? The ‘scratch test’ is a quick and easy method to find out. Simply place the label on a flat surface and firmly scratch it with a fingernail or a pen cap. If the label shows black marks, it’s a direct thermal label. If it remains unchanged, it’s a thermal transfer label.

The distinctive feature of direct thermal labels is their specialized paper coating. This coating contains microcapsules of dye, which react to heat and pressure. When scratched, these capsules rupture, producing a black color. This reaction is the same process used by direct thermal printers to print labels, where heat from the printer head causes these capsules to burst and form images or text.